Business contractsAgreement
Reseller agreement template
Set the terms for a business that buys your product at a discount and sells it on: where they may sell, the price they pay, minimum orders, who supports the end customer, and how your brand is used.
Opens in the Salsox editor with 6 signing fields already placed for Supplier and Reseller. Add their emails and send. The free plan sends 3 documents a month.
Who signs
- Supplier (you)
- Reseller
Preview
Reseller Agreement
This agreement is made on 24 October 2026 between Northwind Audio GmbH (the "Supplier") and Kestrel Sound Supplies Ltd (the "Reseller").
1. Appointment
The Supplier appoints the Reseller as a non-exclusive reseller of the Northwind studio monitor range, as listed in the current price list (the "Products") in the United Kingdom and Ireland (the "Territory"). The Reseller buys and resells in its own name and is not the Supplier's agent.
2. Prices and orders
The Reseller buys the Products at 35% off the supplier's published retail price. The Reseller will place orders of at least EUR 5,000 per quarter. The Supplier may change its price list with 60 days' written notice; orders accepted before then keep the old price.
3. Resale prices
The Reseller sets its own resale prices. Any price the Supplier publishes is a recommendation only.
4. Payment and delivery
Invoices are payable within 30 days from invoice. Late amounts carry interest at the rate allowed by law. Risk in the Products passes on delivery; ownership passes on payment in full.
5. Brand use
The Reseller may use the Supplier's trademarks only to market the Products, only in the form the Supplier provides, and will not make claims about the Products that the Supplier has not published.
6. Support and warranty
The Reseller provides first-line support to its customers. Warranty claims are passed to the Supplier, who will repair or replace defective Products under its standard warranty.
7. Reporting
Each quarter, the Reseller will report units sold and stock on hand.
8. Term and ending
This agreement runs for two years and renews for one year at a time unless either party gives 90 days' notice. Either party may end it at once if the other materially breaches it and does not fix the breach within 30 days. On ending, the Reseller may sell remaining stock for 90 days.
9. Liability
Neither party is liable for indirect or consequential loss. The Supplier's total liability is limited to the amount the Reseller paid in the previous 12 months.
Signatures
Supplier: Signature · Supplier Date: Date · Supplier Name: Name · Supplier
Reseller: Signature · Reseller Date: Date · Reseller Name: Name · Reseller
These templates are general starting points, not legal advice. Laws differ between countries and states: check that a template suits your situation, or ask a lawyer, before you rely on it.
About the Reseller agreement template
A reseller agreement lets another business buy your products at a wholesale price and sell them to its own customers. It is how manufacturers, software companies and brands reach markets where they have no sales team of their own.
This template defines the products and territory, whether the arrangement is exclusive, the discount the reseller buys at and any minimum order, and who supports the end customer. It keeps pricing to the end customer with the reseller, as competition law in many markets requires, while protecting the brand: the reseller uses the supplier's marks only as supplied and makes no claims the supplier has not made.
For software sold by subscription, add how licences are provisioned and renewed. For an exclusive territory, consider tying exclusivity to the minimum order.
- Signers
- 2
- Signing fields placed
- 6
- Details to fill in
- 10
How to use this template
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Fill in the details
Type your details into each blank, or start from the sample to see how it reads. Save it as your own template to reuse it.
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Used in
Questions
Can the supplier set the price the reseller charges?
Usually not. In the UK, the EU and many other markets, fixing resale prices is restricted by competition law. The template lets the supplier publish a recommended price only.
What is the difference between a reseller and a distributor?
The words are often used loosely. A distributor usually holds stock and may appoint sub-resellers; a reseller buys and sells on. This template fits a direct reseller.
Who handles product warranty claims?
Section 6 has the reseller handle first-line support and pass warranty claims to the supplier, who repairs or replaces under its own warranty.
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